PEMILIHAN JENIS FRAME KACAMATA BERDASARKAN PENGHASILAN DAN UMUR PEMBELI DI OPTIK ME SETIABUDI TAHUN 2024

Abstract

The purpose of this study is to provide data on the correlation between income and the age of the buyer, to the choice of frame model that the customer will buy. For this research, will be using quantitative models to get research results that are more accurate. So that it can provide valid data that can be used to read preferences of buyers when buying glassesat optical stores. The research will be conducted in the Jakarta area, Indonesia.This study can be useful to help optical business owner to choose the kind of eyeglasses frame that should be displayed on their stores. And also by knowing the demographic data of the stores surrounding, this data can also be a guide to business owner to provide the right frame types with the right price tag that can be acceptable to the customer. The result of the study shows that there is a correlation between what customers choose on the eyeglasses frame model to the income and age of the buyers.